Co-founder & Account Manager

Self-started agency

My journey into digital marketing ignited during my university years through the Google Online Marketing Challenge (GOMC). Alongside a dedicated group of friends, we immersed ourselves in the competition, achieving notable success for two consecutive years by developing and executing strategies for real businesses. This wasn’t just an academic exercise; we were delivering tangible results for actual clients, laying the groundwork for what came next.

The positive outcomes and strong rapport we built with our GOMC clients naturally extended beyond the competition. As our initial partners continued to seek our expertise, and word of our results spread, our collective efforts organically evolved. We found ourselves managing a growing portfolio of clients, effectively operating as a self-started digital marketing agency with a strong specialization in Google Ads.

Within this dynamic, entrepreneurial environment, my role quickly solidified. I took direct responsibility for managing client advertising accounts, meticulously crafting and optimizing campaigns. Crucially, I also focused on building efficiencies, setting up automated reporting systems to provide clear performance insights, and implementing robust web analytics frameworks to track user behavior and campaign effectiveness. This early experience was invaluable in understanding the full lifecycle of digital advertising, from strategy to data-driven refinement.